CASE STUDY: Producing the Meat of the Future

INDUSTRY:  Animal Nutrition and Sustainable Livestock


PROJECT PERIOD:  2023 – Present
Client: Nutripura


ROLE: Communication Strategy and Brand Positioning

BACKGROUND

Nutripura is a leading animal nutrition company based in Mato Grosso, Brazil’s top livestock-producing state. Beyond nutrition, the company has expanded into consulting and methodology development, helping producers enhance productivity, sustainability, and cost efficiency in their operations. Nutripura stands out for its data-driven approach and commitment to sustainable intensification of livestock systems — key elements of modern agribusiness.

CHALLENGE

The company sought to move beyond technical communication and highlight the human dimension behind livestock production. The goal was to show how science, technology, and sustainable practices directly improve the lives of farmers — thereby strengthening both credibility and emotional connection with audiences.

STRATEGY IMPLEMENTATION


Our communication strategy centered on authentic storytelling built around real producer experiences and measurable outcomes.

Each story presented factual data demonstrating the results of Nutripura’s solutions — giving tangible proof of impact.

The producers themselves became the narrators, reinforcing transparency and trust.
The content also showcased Nutripura’s culture of innovation, such as Koneksi, a startup originally developed in-house to monitor pastures using drones and now operating independently.
In parallel, we provided ongoing support for client events and institutional presentations, including:
Field days and technical demonstrations on farms.

Training materials for teams, clients, and partners.

Media training for company spokespeople.

Strategic curation of the Nutripura Symposium, an annual event bringing together over 2,000 participants, including renowned speakers, professors, and economists who discuss technology, management, and future livestock trends.

RESULTS AND IMPACT

By combining strong storytelling with verifiable data, we built a communication model that connected both specialists and consumers. The media strategy generated hundreds of articles and features in leading agricultural and mainstream outlets.

Additionally, diverse narratives — from female leadership in ranching to the role of technology in sustainable meat production — broadened Nutripura’s presence beyond agribusiness media, reaching lifestyle and innovation audiences as well.

CAMPAIGN HIGHLIGHT :  “The Future of Meat Is Animal”

As global debates around meat consumption intensified, we launched the campaign “The Future of Meat Is Animal” — a proactive narrative responding to initiatives like Meatless Monday. The campaign emphasizes meat’s role in a balanced diet, the technological rigor behind sustainable production, and the respect for animal welfare and the environment, all supported by scientific data.

In less than a year, the campaign has engaged top voices in barbecue culture, health, and entertainment — influencers with millions of followers — amplifying Nutripura’s message and reinforcing its position at the forefront of responsible, data-based communication about animal protein.