About Us

To understand Reputation Field, it is essential to know its founder and CEO, Nicholas Vital.

With over 20 years of experience in journalism and corporate communication, Nicholas brings to the United States a proven track record built alongside leading agribusiness companies and industry associations in Brazil. His career spans two decades of close involvement with the transformations of media, public discourse, and global agribusiness.

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Throughout his professional journey, Nicholas has worked across the three core pillars of communication: as a reporter and editor for major business and economic publications; as a communication strategist for companies and trade associations; and as a trusted source for the country’s most influential media outlets. This path provided him with deep, first-hand exposure to the agribusiness ecosystem — from subsistence farms to highly technological operations; from rural producers and their stories of resilience to agribusiness industries, input manufacturers, NGOs, policymakers, and key stakeholders across the value chain.

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Nicholas is also the author of two widely recognized books on agribusiness communication. His first book, addressing myths surrounding pesticides, supported technical debates and contributed to changes in Brazilian legislation. Now in its sixth edition, it holds a 4.7-star rating on Amazon, based on more than 330 reader reviews. His most recent publication, a Communication Guide for Agribusiness, shares practical insights from his career and highlights the strategic role of effective communication in the sector.

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These publications established his authority in the field and led to frequent participation in Brazil’s leading media outlets, including O Globo, the country’s largest newspaper; Brasil Paralelo, the largest film production company in Brazil; and Pânico, the country’s most successful radio show, now also a major digital platform. Since 2017, Nicholas has been featured in more than 500 media publications.

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Currently, Nicholas is a member at the Communication Committee of the Instituto Pensar Agro (IPA), supporting technical and regulatory discussions with lawmakers and public agencies. Before relocating to the United States in late 2024, Nicholas also served on the boards of Brazil’s two leading communication associations: Brazilian Association of Corporate Communication (Aberje), representing more than 1,000 companies, and Brazilian Association of Agribusiness Marketing (ABMR&A), the country’s primary association focused on agribusiness communication and marketing.

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Recognized as one of Brazil’s leading voices in agribusiness communication, Nicholas Vital relocated to the United States in 2025 under an EB-1 Extraordinary Ability visa. Now based in North Carolina’s Research Triangle region, he brings a global perspective to Reputation Field, supporting U.S. agribusiness companies and institutions with client-focused, tailored communication strategies grounded in credibility, insight, and long-term reputation building.